Author: Pooja

With the inception of artificial intelligence, there has been a major shift in multiple sectors including the recruitment industry. The way people have adopted generative AI and used it, the candidate-driven market has taken a turn into an employer-driven market....

When it comes to growing a business, understanding the difference between demand generation and lead generation is crucial. Both strategies play vital roles in attracting and converting potential customers, but they serve different purposes within the marketing funnel. However, "demand...

To run your business effectively and seamlessly, you would need qualified and potential leads who can become loyal customers. With prospective leads, IT services companies will be able to compete and run their business continuously. However, finding and converting them...

It is a common and undying problem for every staffing agency, captivating new clients or turning their existing into loyal and satisfied customers. Certainly, with the increased competition it is challenging to find new customers. Every other competitor offers faster...

Did you know that the digital marketing industry is booming with a global market size projected to reach $786.2 billion by 2026, as per Statista? If you look at the growth demographics, the digital marketing market is expected to grow...

Today's organisations have become more complex and hierarchical and managing every system and people working with these systems is tedious. However, with time and technological advancement, even the most intricate and composite systems are easy to understand and manage. Thus,...

Education: From Traditional to Digital Learning has been an indispensable human pursuit, transforming societies and individuals alike. Traditionally, education was primarily delivered through face-to-face instruction. However, the advent of technology, particularly the proliferation of mobile devices, has revolutionised how knowledge...

Did you know the global logistics development market was evaluated at $10.1 billion and is expected to grow at a CAGR of 8.31%? When the market was observed in the logistics category, Asia-Pacific was found to be the largest region,...

When the pandemic happened, people were immobilised bringing a cease to marketplaces. The offline stores were forced to go online in order to stay connected and bring business from the customers. The store owners who could not sell online online...

Why should you invest in developing a fantasy sports application? That may be the question most of you would ask. So, I will answer this by showing some stats: Fantasy sports offer a massive market opportunity, with around 180 million...