PPC (Pay-per-click) companies help businesses create and manage advertising campaigns on search engines and social media platforms to drive targeted traffic to their websites. PPC companies conduct keyword research to identify the most effective keywords to target in their advertising campaigns, based on factors such as search volume, competition, and relevance to the business. PPC companies optimize the business’s landing pages to improve the user experience and increase conversions, such as form submissions or purchases. PPC companies provide businesses with regular reports and insights into the performance of their advertising campaigns, including metrics such as click-through rate, cost-per-click, and conversion rate. PPC companies can help businesses increase their online visibility, attract targeted traffic to their website, and ultimately generate more leads and sales through effective advertising campaigns.
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In Media Networks (IMN) is an outsource marketing firm that scientifically optimizes the profitability of business marketing campaigns. Think of us as your outsource marketing department. Our specialty is focused on businesses online web presence but the techniques and tools we use allow us to develop, manage, review and optimize marketing campaigns that are broadcast using any medium including TV,… Read More
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Day One Digital is a group of consultants, brand managers, and developers with over 10 years of Amazon experience. As a full-service agency, we help our clients optimize their Amazon business by reducing chargebacks and shortages, improving advertising efficacy, and developing custom solutions for our client's unique challenge Founded by a former Amazon employee, Day One Digital unites experts in… Read More
Coffey Communications is a leading provider of healthcare marketing solutions for hospitals and health plans across the country. Our digital solutions include website redesign, SEO, content creation, and social media publishing. We offer an enterprise Content Management System specifically designed for healthcare organizations, and our in-depth digital content library contains hundreds of interactive tools: infographics, calculators, assessments, decision tools, videos,… Read More
Located just minutes south of Seattle, Washington, our award-winning web development firm has been helping businesses get more from their websites since 1999. We excel in web design and development, SEO, copywriting, web analytics and marketing, and reputation management. Our award-winning Seattle web design firm has been staffing small business digital marketing efforts for over 18 years. We help our… Read More
Elizabeth has over 30 years of experience coordinating complex projects in the fields of education, healthcare, finance, tourism, retail and service.
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PPC (Pay-per-click) companies are businesses that specialize in managing paid advertising campaigns on search engines and social media platforms for other businesses. PPC companies use various advertising platforms such as Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads to create and manage advertising campaigns for their clients.
PPC advertising allows businesses to bid on specific keywords or target specific demographics, and pay only when a user clicks on their ad. The cost per click (CPC) varies depending on the competitiveness of the keyword or target audience, and businesses can set a budget for their advertising campaigns to control costs.
PPC companies offer a range of services to help businesses create and manage their advertising campaigns, including keyword research, ad creation, campaign management, landing page optimization, and reporting and analytics. By using the services of a PPC company, businesses can benefit from the expertise of experienced professionals who can help them maximize their advertising budget and generate more leads and sales through effective advertising campaigns.
2. What Do PPC Companies Do?
PPC (Pay-per-click) companies help businesses create and manage paid advertising campaigns on search engines and social media platforms. Here are some of the services that PPC companies typically offer.
Keyword research: PPC companies conduct keyword research to identify the most effective keywords to target in their clients’ advertising campaigns, based on factors such as search volume, competition, and relevance to the business.
Ad creation: PPC companies create compelling ads that are designed to attract clicks and drive traffic to their client’s websites, using eye-catching headlines, engaging ad copy, and appealing visual elements.
Campaign management: PPC companies manage and optimize their clients’ advertising campaigns, adjusting targeting, bidding, and ad content to maximize results and ROI. They may also split-test different ad variations to determine which performs best.
Landing page optimization: PPC companies optimize their clients’ landing pages to improve the user experience and increase conversions, such as form submissions or purchases. This may involve A/B testing different landing page variations and making changes to the design and content based on the results.
Reporting and analytics: PPC companies provide their clients with regular reports and insights into the performance of their advertising campaigns, including metrics such as click-through rate, cost-per-click, and conversion rate. They use this data to make informed decisions about how to optimize their clients’ campaigns for better results.
Overall, PPC companies help businesses generate targeted traffic to their website through effective paid advertising campaigns, ultimately leading to more leads and sales.
3. How Much Do PPC Companies Charge For Their Services?
The cost of PPC (Pay-per-click) services from a PPC company can vary widely depending on the scope of the project and the services required. Here are some factors that can influence the cost of PPC services:
Size and complexity of the campaign: Larger and more complex campaigns will generally require more time and resources to manage, which can increase the cost of PPC services.
Geographic targeting: Targeting a larger geographic area or more specific locations can affect the cost of PPC services, as it may require more extensive keyword research and bidding strategies.
Industry and competition: Some industries are more competitive than others, which can impact the cost of PPC services as it may require more aggressive bidding strategies and ad targeting.
Advertising budget: The size of the advertising budget will also impact the cost of PPC services, as the more money that is allocated to advertising, the more work the PPC company will need to do to manage the campaign.
Generally, PPC companies charge a management fee that is a percentage of the advertising spend, typically ranging from 10-20%. This fee covers the cost of managing the campaign, including keyword research, ad creation, campaign management, landing page optimization, and reporting and analytics.
In addition to the management fee, there may be additional charges for services such as landing page design or website optimization. It’s important to discuss the scope of the project and the services included in the pricing with the PPC company to ensure there are no surprises in terms of cost.
4. Why Hire PPC Company?
There are several reasons why a business might choose to hire a PPC (Pay-per-click) company to manage its advertising campaigns:
Expertise: PPC companies have extensive knowledge and experience in creating and managing effective advertising campaigns across a range of platforms, such as Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. They keep up-to-date with the latest industry trends and best practices, which means they can help businesses to achieve the best possible results from their advertising budget.
Time-saving: Managing a PPC campaign can be a time-consuming task, particularly for businesses with limited resources. By outsourcing to a PPC company, businesses can free up valuable time and focus on other aspects of their business.
Targeted advertising: PPC companies can help businesses to target their advertising to specific audiences, based on factors such as location, demographics, and interests. This means businesses can reach the right people with their advertising and maximize their return on investment.
Cost-effective: PPC advertising allows businesses to set a budget for their advertising campaigns and pay only when a user clicks on their ad. By working with a PPC company, businesses can ensure that their advertising budget is being used effectively, with a focus on maximizing conversions and ROI.
Reporting and analysis: PPC companies provide regular reports and analyses of their clients’ advertising campaigns, giving businesses valuable insights into the performance of their advertising and opportunities for optimization and improvement.
Overall, hiring a PPC company can help businesses to achieve their advertising goals more effectively and efficiently while saving time and money.
